The Great Secret About Groups

Groups aren't known to be just places to exhibit your artwork but a social area for members to meet like minded artists and to hold events and discussions among themselves. Groups on InstaPrints / Pixels.com / Fine Art America are not places for one person to show their work only. 

I have come to believe with groups in the ‘power of community’, to transform them into an online themed gallery that exhibits our (featured) artwork in a way that compliments, if not defeats, over time SEO and website ranking.


“Value is what you do up front, before the sale, and what you do during the relationship. You don’t add value - You give value.” ~ Jeffery Gitomer


One of the great secrets that Sean ( the owner of IntaPrints/Pixels/FAA ) brilliantly built into the groups is found on the front home page of each group. Three little buttons: Facebook. Twitter. Email. When you share the groups you belong to with your outside marketing audience - at least once per week - you not only say ‘thank you’ to the tireless work of the admins but you give value to buyers ( your customer )!

In other words, if you have marketing messages or sales messages, they PUSH rather than PULL. They repel rather than attract. You attract willing buyers when enough value, put out consistently over time, means your phone will ring (sales light up) with customers who want to buy ... and buy again.

Example: On Twitter every time I tweet my groups ( or related content ) it gets an RT ( retweet ). In fact, more tweeters RT those than any other of my tweets. To take it a step further, I use hashtags as the admin for my groups ( # ), and my group members have sent DM’s to me how the artwork they share in my groups are seeing more visits than usual ... and I’ve seen several of those on the SOLD page!! I’m also personally seeing from this an increase in subscribers to my email campaign list ... And more buyers!!

“Would you rather have one referral (RT) or 100 cold calls (tweets)? “

“People Don’t Like To Be Sold, But They Love To Buy” ™ ~ Jeffery Gitomer

So start sharing your groups !! .... Its’ a big deal !!