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Art Website Reviews & Traffic Data - Selling Art Online

There are hundreds of websites on the internet that offer to help you sell your artwork.   In fact, new sites appear almost every single week.   Unfortunately, there isn't enough time in the day to join them all... and even if there was, most of us would quickly become overwhelmed trying to maintain multiple sites with our newest releases and price changes.

As a result, you have to determine which websites are most likely to generate sales for you and are worth your time, money, and marketing efforts.   When evaluating the relative merits of one site versus another, there are many important factors to consider, including:

1) What types of selling tools are available (e.g. prints-on-demand, custom shopping carts, e-mail marketing, etc.)?

2) What types of artwork can you sell (e.g. prints, originals)?

3) What is the commission percentage on sales?

4) What are the base prices for printing and framing materials?

and more...

Most artists do a great job of researching each of these factors before deciding to register with an art site.

Unfortunately, however, one of the most important factors to consider is often overlooked:

5) How many visitors does the site attract each day?

and equally important...

6) How many of the visitors are members versus non-members?

The graph, above, shows actual traffic statistics for FineArtAmerica.com as obtained from our tracking service (SiteMeter).   The graph was plotted on September 30th, 2009.   The total visitor count for September 2009 was 2.85 million visitors.

To help answer these questions, we're going to do something rarely seen in the online world: we're going to publish our actual traffic data (above) and then compare those numbers to other popular art sites.   The results are shown, below... and they may surprise you!   For a complete explanation of how these numbers were calculated and what they mean, please scroll to the bottom of the page.

Website Traffic Data

 

Visitors Per Day

VPD

Number of Members

NM

Non-Member Visitors Per Day

NMVPD = VPD - NM

Visitors Per Day Per Member

VPD / NM

Independent Tracking Data

Quantcast.com

125,000

25,000

100,000

5.00

View Quantcast Report

Summary: FineArtAmerica receives an even mix of regular visitors and passers-by.

70,000

100,000

Data Source

0

0.7

View Quantcast Report

Summary: 71% of all visits to RedBubble.com are generated by the members (i.e. addicts).

50,000

50,000

Data Source

0

1.0

View Quantcast Report

Summary: ImageKind receives an even mix of regular visitors and passers-by.

10,000

40,000

Data Source

0

0.3

View Quantcast Report

Summary: 27% of the visitors to Fine-Art.com are generated by the members (i.e. addicts).

8,000

39,000

Data Source

0

0.2

View Quantcast Report

Summary: ArtistRising receives an even mix of regular visitors and passers-by.

8,000

25,000

Data Source

0

0.32

View Quantcast Report

Summary: 35% of all visits to ArtWanted.com are generated by the members (i.e. addicts).

8,000

20,000

Data Source

0

0.4

View Quantcast Report

Summary: MyArtSpace receives an even mix of regular visitors and passers-by.

6,000

8,000

Data Source

0

0.8

View Quantcast Report

Summary: 29% of all visits to Yessy.com are generated by the members.

6,000

4,000

Data Source

0

1.5

View Quantcast Report

Summary: 89% of all visits to Boundlessgallery.com are generated by the members.

1,000

400

Data Source

600

2.5

View Quantcast Report

Summary: Zibbet does not have enough visitors to track.

1,000

500

Data Source

500

2.0

View Quantcast Report

Summary: DiscoveredArtists does not have enough visitors to track.

1,000

????

0

0.0

View Quantcast Report

Summary: ArtFlock does not have enough visitors to track.

1,000

????

0

0.0

View Quantcast Report

Summary: 50%+ of all visits to ArtID.com are generated by the members.

 

There are 12 websites in this list.   You can view them all by using the inner scroll bar on the right or by clicking here.

How is this data useful?

Look at the data, above, and consider the case of ArtistRising.com.   ArtistRising.com is owned by Art.com, and the site is promoted as being a great venue for artists to showcase their artwork because they can "take advantage of Art.com's reputation among millions of art buyers throughout the world" (source).
On the surface, that sounds like a great deal, but the traffic numbers tell a different story.   According to their homepage, Artist Rising has 38,865 members, and according to our traffic analysis, Artist Rising receives approximately 8,000 visitors per day.   That means that, on any given day, there is only one visitor for every five members on the site (1:5 ratio).   That is not a good ratio.
Imagine paying to attend an art fair with 38,000 other artists... and then only 8,000 visitors showed up to browse the artwork.   It just doesn't make good business sense.
In contrast, FineArtAmerica.com receives 125,000 visitors per day, and we only have 25,000 artists.   That means that, on any given day, there are five visitors for every member on the site.   That's a ratio of 5:1... which is 25 times greater than the ArtistRising ratio.   For every one visitor that you can expect to receive on ArtistRising.com, you can expect to receive 25 visitors on FAA.
Calculating the visitors per member ratio is a great way to determine how much attention you can expect to receive on any given website.   For example, if a website attracts 1,000,000 visitors per day and only has 10 members, that's great!   Those 10 members will each receive approximately 100,000 visitors each.   On the other hand, if a website attracts 1,000,000 visitors per day but has 5,000,000 members... that's not so great.
Here is another example from the real world:
RedBubble.com is an art site that receives approximately 70,000 visitors per day (source)... but they have over 100,000 members.   That means that, on any given day, there is approximately one visitor for every two members on the site (1:2 ratio).   Again, FAA's ratio is 5:1.   This means that, for every visitor that you receive on RedBubble.com, you can expect to receive 10 times as many visitors on FAA.
Believe it or not, FAA is the only art website that actually receives more visitors each day than there are members!
What does all of this mean?
Visitor traffic is just one of many factors to consider when choosing an art site.   If you want to simply upload your images and then wait for orders to roll in, traffic statistics should be very important to you.   You need to be on a site that receives a lot of visitors per member.
On the other hand, if you intend to aggressively promote yourself through e-mail marketing and other means, visitors statistics are somewhat irrelevant to you.   You're not going to be sitting around waiting for buyers to find you on one of these websites... you're going to go find buyers on your own!   In this case, it's more important that you choose an art site that has good selling features, low commissions, good marketing features, and a nice, user-friendly layout.
We're going to continually update our traffic data, above, as new art websites get launched (e.g. Zibbet.com, DiscoveredArtists.com, etc.)   For artists, it can be overwhelming trying to decide which sites are useful and which ones may not be worth the effort.   By analyzing the traffic data of each site, we can hopefully make that decision a little bit easier.
If you have a site that you wanted added to the comparison chart, simply e-mail us at support - at - fineartamerica.com with the URL of the site.

How were these numbers calculated?

The only numbers, above, that are known to be absolutely, 100% correct are the FineArtAmerica numbers.   The other numbers are estimates... but they're very good estimates, and here's why:

There are several independent websites that keep track of visitors statistics for the entire internet, such as Alexa.com, QuantCast.com, and Compete.com.   These sites work the same way that election polls work.   They monitor the behavior of a small group of internet users and then attempt to approximate the behavior of all internet users by employing statistical analysis.   The "small group of users" agree to be monitored by installing a tracking toolbar in their web browser (like the Google toolbar, Yahoo toolbar, StumbleUpon toolbar, etc).   The toolbar tracks each website that the user visits and then transmits the data back to the tracking company.   Alexa.com claims to have several million people who use their Alexa toolbar and agree to be tracked.

Each of the tracking companies publishes daily and/or monthly reports for each website on the internet.   For example, shown below is a report from Compete.com which compares the monthly visitor totals for FineArtAmerica.com, ArtistRising.com, and RedBubble.com:

 

FineArtAmerica

 

ArtistRising

 

RedBubble

Should you believe this graph?   Let's look at another graph from a completely different company.   Here is a graph from QuantCast:

 

FineArtAmerica

 

ArtistRising

 

RedBubble

It's virtually the exact same graph... from a second, independent company.   So - it's safe to assume that the tracking companies do indeed know what they're doing.

If you're paying close attention, however, you may have noticed that the numbers in the independent tracking graphs are noticeably lower than the numbers reported in the "FAA only" graph at the top of the page.   For example, the "FAA only" graph shows that we received 1.4 million visitors in February 2009.   That's roughly six times larger than the 225,000 visitors reported by Compete and QuantCast.   What explains the difference?

There are two main reasons:

1) There are different ways to count visitors.

2) The independent graphs are only "estimates" and are oftentimes conservatively low.

When counting visitors, the FAA tracking program defines a visit as "a series of page views by one person with no more than 30 minutes in between page views".   So, if you visit FAA at 10:15 AM and then come back to view some additional pages at 10:32 AM... you would count as only one visit because the elapsed time between page views is 17 minutes.   However, if you then take a break and don't come back until 12:00 PM, that would count as a second visit (elapsed time = 1 hour and 28 minutes since your last visit).

So, if the independent tracking companies decide to use a different time frame between page views... or decide to only count each visitor once per day... or once per month... you end up with different results.

Without going into further details, here is how we arrived at the numbers listed in the website comparison table, above.   We calculated that, over the past year, the independent tracking companies have reliably reported our numbers at about 1/6 of their actual values (as reported by our own tracking program).   For example, if the tracking companies reported that we received 225,000 visitors in a given month (e.g. February 2009)... then our own tracking program reported that we receive 1.4 million... and so on.

It's safe to assume that this 6x relationship holds true for the other art websites, as well.   For example, RedBubble.com reported in February 2009 that they received 70,000 visitors per day (source).   If you multiply that number by 28 days, you get 1.96 million visitors... which is 9x the number reported by the independent tracking companies.   It's not exactly 6x... but RedBubble probably exaggerated their numbers a little bit for the press (like any company would).   I can tell you from experience that even though FAA averages 75,000 visitors per day, that number drops to around 55,000 on Saturdays, for example.

The finish off this section, here is the end result:

The numbers in the table, above, were calculated by taking the numbers from the independent tracking companines and multiplying by 6.   Please note, the numbers in the table are visitors per DAY instead of visitors per MONTH.

What do these numbers mean?

If you've made it this far, here come the big surprises (to some people):   

1)

FineArtAmerica receives more visitors each day than any art website of it's kind!

2)

FineArtAmerica is the only site that attracts a significant number of non-members (i.e. potential buyers).   We attract 125,000 daily visitors with only 25,000 members (5:1 ratio of visitors / members).   ImageKind, in comparison, attracts 50,000 daily visitors... but they have 50,000 members (1:1 ratio).

Summary

Visitor traffic is just one of many factors to consider when choosing an art site.   If you want to simply upload your images and then wait for orders to roll in, traffic statistics should be very important to you.   You need to be on a site that receives a lot of visitors per member.

On the other hand, if you intend to aggressively promote yourself through e-mail marketing and other means, visitors statistics are somewhat irrelevant to you.   You're not going to be sitting around waiting for buyers to find you on one of these websites... you're going to go find buyers on your own!   In this case, it's more important that you choose an art site that has good selling features, low commissions, good marketing features, and a nice, user-friendly layout.

If you have any questions regarding the data and graphs on this page, please feel free to contact support - at - fineartamerica.com.

To view the complete list of selling features on FineArtAmerica.com, click here.

Thank you for stopping by.